M. Reza Akbar (Ega)
Digital Content Strategist & Copywriter | Specializing in Inclusive, Data-Driven Brand Campaigns
- Location: Depok, Jawa Barat 16517, Indonesia
- Phone: +62 878 785 222 99
- Email: mrezaakbar.ega@gmail.com
- Portfolio
Professional Summary
Digital content specialist with 10+ years of experience directing social media strategy, copywriting, and end-to-end campaign management. As a visually impaired professional, I bring a unique, highly sought-after lens to digital marketing: crafting accessible, inclusive brand communications that not only perform against KPIs but also resonate deeply with diverse audiences. Proven track record in elevating online visibility for both major agencies and independent clients.
Skills
- Content Writing: Copywriting, Content Strategy, SEO Article Writing
- Digital Marketing: Meta Ads, Digital Campaign, Social Media Management
- Management: Team Management, Project Management
Work Experience
Freelance Digital Content & Marketing
Self-employed- Orchestrate end-to-end digital marketing architectures—including Meta Ads deployment and organic content strategy—to drive brand visibility for diverse client portfolios.
- Translate complex client objectives into high-performing content workflows, consistently elevating audience retention and brand authority across digital touchpoints.
- Drive measurable engagement growth by leveraging data insights to refine targeting and optimize campaign messaging on an ongoing basis.
Project & Partnership (Part-Time)
Suarise (Social Enterprise for Digital Accessibility)- Cultivate strategic partnerships to amplify digital accessibility initiatives, bridging the gap between inclusive tech solutions and social impact.
- Coordinate and execute projects focused on advocating for digital inclusivity, ensuring alignment with broader organizational goals.
- Drive organizational visibility by representing Suarise in cross-sector collaborations, positioning the brand as a thought leader in digital accessibility.
Head of Engagement
Think.Web- Spearheaded the Engagement Division, directly managing and mentoring a high-performing team of copywriters and copyeditor to craft compelling narratives for major brand campaigns.
- Cultivated seamless cross-functional synergy with design, strategy, and account management teams to ensure cohesive, multi-channel campaign execution.
- Streamlined internal editorial workflows, significantly accelerating project delivery times while elevating the quality of creative outputs and client retention.
Copyeditor
Think.Web- Governed the end-to-end editorial pipeline for high-profile client campaigns, ensuring strict adherence to brand voice guidelines and messaging consistency.
- Elevated the clarity and impact of multi-channel copy, resulting in more resonant and persuasive brand communications that aligned with broader marketing KPIs.
- Conducted rigorous quality assurance on digital assets, minimizing errors and maintaining the agency's standard of excellence across all published materials.
Content Writer
Think.Web- Crafted targeted, SEO-optimized copy for websites and digital campaigns, successfully bridging the gap between brand objectives and audience search intent.
- Partnered closely with design and strategy divisions to deliver cohesive, multi-format marketing assets that effectively engaged diverse target demographics.
- Generated dynamic social media content that sparked conversations and cultivated active, loyal online communities for various corporate brands.
Social Media & Digital Activity Officer
Think.Web- Conceptualized and launched digital activation strategies designed to aggressively boost brand engagement and community interaction.
- Leveraged analytics to iteratively refine content strategies, maximizing the reach and impact of cross-channel promotional initiatives.
- Coordinated day-to-day digital operations, ensuring that all online activities seamlessly supported overarching brand visibility targets.
Social Media Specialist
Independent Staff for Chairman of DPD RI- Steered official social media communications with data-backed strategies, transforming raw metrics into actionable performance insights for stakeholders.
- Enhanced the institution's public digital footprint through proactive community engagement and tailored creative content.
Accounting Consultant
PT Japan Asia Consultant- Executed comprehensive auditing and financial reporting processes for corporate clients—predominantly Japanese manufacturing firms—ensuring strict regulatory compliance and operational accuracy.
- Cultivated a rigorous analytical foundation and high-level attention to detail through structured corporate auditing, reinforcing strict standards of accountability and precision.
Projects & Campaigns (At Agencies)
- Banking & Finance: Bank Mandiri, DBS x Manulife, Tugu Insurance
- FMCG & Consumer Goods: Chitato, Jesscool Drink, Neurobion, Friskies, Sariayu
- Electronics: AQUA Elektronik
- Social Campaigns: UNICEF, UN Women (Perempuan Maju Digital, Setara Berdaya, Langkah Membumi Festival)
Trainer & Speaker Experience
- Trainer: Pendalaman Digital Marketing, Kementerian Komdigi (2025)
- Trainer: Content Writing Class, DOPE 2022 (Difalink)
- Speaker: Intro to Science/Tech Based Business, Prasetiya Mulya Business School
- Speaker: Mega Motivasi Seminar, Unity (Prudential)
- Speaker: Growth of Persons with Disabilities in Workforce with ICT, Kemenkominfo RI
- Speaker: Digital Public Information Service for Open Government Week 2023, Bappenas
Education
- Trisakti University: Bachelor's in Accounting | GPA 3.18
Let's Connect
Feel free to reach out for collaborations or just a friendly chat.